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SERVICE MARK

TheLaw.com Law Dictionary & Black's Law Dictionary 2nd Ed.

A mark; a word, phrase, logo, symbol, color; even a sound or smell that is used by a business to identify its services and distinguish it from competition in the marketplace. A mark that is used to identify a product with a business (such as a computer) it is called a trademark. Legal protections of trademarks and servicemarks are the same.

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