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Home » Law Dictionary » B » BAIT AND SWITCH

BAIT AND SWITCH

TheLaw.com Law Dictionary & Black's Law Dictionary 2nd Ed.

Consumer Law; The dishonest practice of trying to lure customers into a business establishment by publicizing an attractive offer but with no intention of delivering the goods advertised in the hope of selling the customer a more expensive item. For example, an electronics store advertises a $500 television as being 50% off and claims that they were sold out of that model just before the customer arrives. The establishment then tries to sell the same customer a $700 television that happens to be at a 40% discount and a bargain.

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