BAIT AND SWITCH

Consumer Law; The dishonest practice of trying to lure customers into a business establishment by publicizing an attractive offer but with no intention of delivering the goods advertised in the hope of selling the customer a more expensive item. For example, an electronics store advertises a $500 television as being 50% off and claims that they were sold out of that model just before the customer arrives. The establishment then tries to sell the same customer a $700 television that happens to be at a 40% discount and a bargain.