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DISTINCTIVE MARK

TheLaw.com Law Dictionary & Black's Law Dictionary 2nd Ed.

A trademark or service mark that is unique, usually not descriptive. It may be fanciful or arbitrary or even suggestive and they are usually memorable. Distinctive marks receive the maximum amount of protection under state and federal laws since they are recognizable and distinguishable as being goods produced by a specific manufacturer, for example, Coca Cola or Pepsi Cola.

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