The term to denote the loss of trademark protection when a brand becomes a generic word used to describe a product or service, for example, the aspirin brand became the generic term for a painkilling pill.
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TheLaw.com Law Dictionary & Black's Law Dictionary 2nd Ed.
The term to denote the loss of trademark protection when a brand becomes a generic word used to describe a product or service, for example, the aspirin brand became the generic term for a painkilling pill.